Finding and answer to the content marketing ROI question for your business, you need to build a solid case based on a deep understanding of your business. What is your business’ average marketing ROI and how can content marketing achieve a higher return? The answer comes down to understanding your content costs, usage, and performance.

From there, you have a few paths to building a solid business case that will allow you to reach new customers, engage them with your brand in a meaningful way, and then convert them to new sales and long-term relationships that provide real ROI.

Setting a marketing strategy is essential to keeping your team in sync and performing well. It aligns the entire company around shared market, business, and product assumptions. This is key to launching campaigns and promotional activities that effectively engage potential customers, drive revenue, build brand awareness, and strengthen the relationship with existing customers.

Your marketing strategy should establish:

• Goals that determine how success will be measured
• High-level efforts needed to achieve your goals
• Who will get the most value from your product or service
• What you know about the target market
• Benefits of using your product or service
• How to reach and communicate with your ideal customer
• How to establish a sustainable competitive advantage

Your strategy sets the direction for your everyday marketing activities. This keeps the team focused on what matters most — so you can successfully acquire, keep, and grow customers.

Marketing takes time to take effect. When you shut something down, it is really hard to kick it back up. Plus stopping and starting marketing doesn’t give you enough data to know whether something is working or not. The key is to put a marketing effort in motion and let it run, evaluating the outcome and tweaking the campaign when need be. Starting and stopping marketing is guaranteed to give you less than stellar results.

Build marketing into your business strategy so that it becomes second nature and ensures your business stays visible to your clients. If you don’t feel you can do it yourself, find a reputable marketing agency to help. An investment in marketing your business can be small but the payoff can be substantial.

A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.